Objective
To create a distinctive visual identity for a Middle Eastern food truck that would attract customers and communicate the brand's cultural identity through a bold and memorable design.
Problem
The challenge was to create a brand that felt authentic and recognizable while making the food truck visually appealing and easy to identify in a busy environment.
Process
I researched Middle Eastern visual culture, explored different logo concepts, and developed a visual identity that could be applied across the food truck, menu, packaging, and promotional materials.
Outcome
The final design created a cohesive brand identity with strong visual recognition across multiple applications, helping the food truck stand out while communicating its cultural influence.
